In conjunction with the launch of our online store, stylecraftnow.com.au, in October and November we committed to a donation of 10% of all sales, to the limit of $20,000, to be donated to the Kids Cancer Project. The independent charity supports childhood cancer research by contributing to scientific studies that help children with many forms of the disease. With a mission to support science that has the greatest chance of clinical success to improve treatments, we were extremely proud to add to our donation in 2019 of $20,000 with another $20,000 for 2020.
December also saw us donate $20,000 to the Reach Out Foundation. In lieu of Christmas gifts for our industry supporters and friends, we decided to support the leading foundation for youth mental health and wellbeing prevention in Australia. This year in particular we are thinking of the impact Covid-19 has had on the health of our young Australians. The funds donated will assist Reach Out to continue to develop resources and initiatives that help ensure our youth remain happy.