AFDA Winner Awarded for 2017

AFDA Winner Awarded for 2017

Congratulations to AFDA 2017 Winner, Elliat Rich.

Stylecraft and JamFactory are delighted to announce that the winner of the 2017 Australian Furniture Design Award is Alice Springs based designer Elliat Rich with her submission, ‘Place’.

Her winning work could be described as a sculptural vanity unit. The piece has a neatly concealed drawer constructed from stacked and coloured dowel, a removable storage container and a velvet-covered pivoting mirror - all of which perch atop fine timber legs. The colours, textures and sense of foreground, middle ground and background in the piece have all been informed by her many journeys driving across the Central Australian landscape.

Against a highly competitive field, the judges were impressed by Elliat’s conceptual approach and how where she lives informs what she does – they noted that her piece was poetic, strong, innovative and brave. Stephen Todd commented that with this work she was, ‘swimming against the tide, elegantly’.

As the winner of AFDA, Elliat receives $20,000 in cash and the opportunity to undertake a residency in JamFactory’s Furniture Studio to develop new work to a specific brief for distribution through our showrooms across Australia and Singapore. Rich’s winning prototype Place, will also be acquired by the Art Gallery of South Australia for its permanent collection.

This prototype, along with those of the other five finalists, will be on display at JamFactory in Adelaide until 16 July and then at Stylecraft showrooms in Melbourne and Sydney over the next three months.

Congratulations to the 2017 finalists; Trent Jansen, NSW; Mitchel Eaton, VIC; James Howe, SA; Adam Markowitz, VIC; and Damien Wright and Bonhula Yunupingu, VIC and NT


The Australian Furniture Design Award was founded in 2015 by Stylecraft. Sydney-based designer Seaton McKeon won the inaugural award for The Sun The Moon and Me, a freestanding light and mirror. Seaton McKeon's range with Stylecraft as a result of winning AFDA is Paperclip. In 2017 Alice Springs-based designer Elliat Rich received the award for her sculptural vanity, Place. Elliat’s resulting collection of furniture and lighting, ‘Different Thoughts’ launched exclusively at Stylecraft in July 2020. AFDA 2020 was won by James Walsh for his entry, Anthropic Bench.

The Australian Furniture Design Award is presented by NGV and Stylecraft as part of Melbourne Design Week 2022, an initiative of the Victorian Government in collaboration with the NGV.