Led by Industrial Designer Frag Woodall, Mr.Fräg design studio produces Australian-made contemporary furniture, lighting and objects.

Based in Sydney, Frag Woodall draws inspiration from design archetypes, Architecture and traditional craftsmanship techniques, using them as a point of departure to investigate traditional typologies and innovate in the pursuit of a wholly new and distinct design language.

Keen attention to detail, quality and construction are evident across the Mr.Fräg collection, exemplifying Woodall’s formal training in Industrial Design at The University of Technology Sydney. The central ideas within his design philosophy seek to create products with functional honesty, material integrity and a cohesive narrative that binds the individual elements of the design into a distinct form.