In 2015, Seaton McKeon was the inaugural winner of the Australian Furniture Design Award. Winning AFDA provided McKeon with the opportunity to work with JamFactory at their furniture studio as well as design and develop a range that would be distributed throughout Stylecraft showrooms across Australia and Singapore. McKeon’s debut range, Paperclip, consisted of outdoor furniture range that embodies timeless and functional design.

James Laffan has a dedication to Australian design and manufacture in the built environment, developed while studying Industrial Design at the University of Canberra. He has since worked on environmental graphics, wayfinding and public infrastructure projects throughout Australia, Asia, UK and Europe.

Seaton and James have collaborated over the years in the development of a large range of products, including Dolio tables, Alcum lighting and Folia accessories under the Neatt banner.