Introducing Hélice by Keith Melbourne
CATEGORY
EVENTS
BRAND
KEITH MELBOURNE
PHOTOGRAPHY
FIONA SUSANTO, GIUSEPPE SILVESTRO
Introducing Hélice by Keith Melbourne
Stylecraft recently welcomed Keith Melbourne to our Sydney and Adelaide showrooms for the launch of his new collection, Hélice, with upcoming events across our other Australian showrooms taking place over the coming weeks.
Keith Melbourne’s distinctive design ethos, seamlessly blends precise lines with soft, sculptural forms to create an elegant and inviting atmosphere. A derivative of the Avion collection, the Hélice Lounge series introduces a new system of seating that exudes sophistication while ensuring optimal comfort for diverse commercial environments.
The design community was treated to a presention by Keith Melbourne, sharing insight into the creative process behind the development of Hélice.
With freestanding and modular options and two back heights, Hélice is characterised by seamless arcs that offer residential charm tailored for the demands of commercial environments and public spaces.
Central to the design philosophy is modularity, allowing designers to craft bespoke configurations tailored to specific spatial needs. This flexibility is exemplified in the range, which extends the lounge concept by offering a versatile array of building blocks.
The Hélice collection embodies a harmonious blend of form and function, uniting residential sophistication and commercial practicality.