Stylecraft Melbourne by In Addition & PTID
Stylecraft Melbourne by In Addition & PTID
Designed by In Addition and PTID, our new two-level showroom has opened in the heart of Melbourne’s CBD on Collins Street, offering an immersive destination for the wider design community.
The showroom unfolds as a series of curated vignettes, bringing together our residential and commercial collections in a layout that balances warmth with functionality. Signature magenta lighting punctuates key transitions, expressing our distinctive identity while guiding visitors through the layered interior experience.
A light-filled entry lobby welcomes guests with a subdued natural material palette, framed by a rhythmic grid of H-profile columns that provide a strong architectural backdrop to the StylecraftHOME collection. Inviting lounge settings introduce a warm residential atmosphere, setting the tone for a unique retail journey.
Dedicated brand zones further enhance the experience, including a bespoke space hosting the Tacchini collection. Refined joinery detailing and a soft, muted palette create a dreamy, ethereal setting where delicate forms meet sculptural silhouettes. Design classics by Tobia Scarpa and Mario Bellini sit alongside contemporary pieces by Faye Toogood and Studiopepe, forming a dialogue between heritage and modern expression.
Situated on level one, our commercial range is presented across an open-plan floor defined by feature chair walls and commercial product settings. Integrated meeting rooms and work areas create a fluid connection between product display and internal operations, demonstrating furniture solutions for workplaces, education environments, and public and transport spaces.
Throughout the showroom, key pieces celebrate Australian design, highlighting locally designed and manufactured products that reflect our ongoing support to the local industry. A colourful palette reinforces the vibrant atmosphere, balanced by natural materials that ground and soften the space.
Visitors can explore our curated mix of Australian and international brands in a collection that reflects our commitment to delivering original and contemporary design.
We extend our sincere thanks to In Addition, PTID, Capabuild and Shannon McGrath for their collaboration in bringing this project and our new Melbourne home to life.